YouTube Analytics Update: Impressions From New & Returning Viewers

YouTube introduces new impression insights, enabling channels to see a breakdown of new and returning viewers.

  • YouTube has introduced a new feature in Studio analytics that shows the number of impressions from new and returning viewers.

  • The new feature aims to help channels better understand their audience composition and reach.
  • You can use these insights to tailor your content strategy to cater to both new and returning viewers.

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