Google limits functionality of suspended ads accounts

Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are suspended. Restrictions will be implemented in June 2024.

Why we care. The restrictions could frustrate some advertisers wanting full access during suspension periods.

What’s new? The functionality of suspended accounts will be narrowed to a few key areas like billing, appeals/verification, security settings and account navigation. Other actions like editing campaigns, creating new assets or making changes to suspended entities will be disabled.

Why it matters. The change gives Google more control over suspended accounts, while still allowing advertisers limited access to make payments, download reports and dispute suspensions.

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Only these actions are permitted for suspended accounts:

  • Billing (make payments, download tax docs, update payment method)
  • Account settings (cancel account, claim refunds) 
  • Appeals and verification processes
  • Update security settings
  • Navigate the account, read info, download reports

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About the author

Anu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.

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