Google Business Profiles adds disabled-owned attribute to listings

Google has added a new business attributed within Google Business Profiles for “disabled-owned” businesses. This new disabled-owned attribute can show up on businesses that are owned by disabled business owners.

Google said, “When businesses choose to identify as disabled-owned in their Business Profile, the attribute will appear on their listings in Maps and Search. This update builds on our existing business attributes, including Asian-owned, Black-owned, Latino-owned, LGBTQ+ owned, veteran-owned, and women-owned.”

What it looks like. Here is a screenshot of this new “disabled-owned” badge or label on business listings in Google Search and Google Maps:

Google Disabled Owned Label 370x600

You should be able to add this attribute by editing your Google Business Profile within Google Search.

Other features. Google also added a number of other features to Google Maps and Google Search:

  • Use screen reader capabilities with Lens in Maps
  • Get around more easily with accessible walking routes in Google Maps
  • See wheelchair-accessible information in more places
  • Customize your Assistant Routines with more options
  • Search faster in the Chrome address bar
  • A more accessible camera for your Pixel

Why we care. Adding these labels and attributes to your business listing may drive more attention and more foot traffic into your store.

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