Google Analytics 4 rolls out new Admin experience

Google Analytics 4 (GA4) has launched a new Admin experience for its properties.

The redesign categorizes settings, making it simpler to find and understand each administrative setting.

Now, settings affecting how data appears in your reports are grouped together for greater convenience. This adjustment means you can accomplish your administrative tasks with fewer clicks and increased confidence.

Why we care. The redesigned Admin page is geared towards streamlining administrative tasks, creating a quicker and more efficient workflow for marketers.

First look. Google provided a screenshot of what the updated Admin page now looks like:

Ga4 Admin Redesign 800x580

What Google is saying. A Google spokesperson said in a statement:

  • “The Admin page in Google Analytics gives you access to the Analytics administrative features.”
  • “Use these tools to create new properties, change user permissions, add integrations, set up filters, import data, and more.”

Deep dive. Read Google’s Admin Page guide for more information.


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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

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