Explore the latest in AI, SEO, PPC, and more at SMX Advanced

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Are you ready to unlock an awesome training experience absolutely stacked with actionable tactics on the latest in SEO, PPC, AI, and more?

The SMX programming committee – including your friendly neighborhood Search Engine Land editors Barry Schwartz, Danny Goodwin, and Anu Adegbola – plus search experts Brad Geddes, Greg Finn, Eric Enge, and more – are putting the finishing touches on the SMX Advanced agenda.

The complete program will be live next week, but in the meantime, here’s your final preview of what’s to come. If you’re ready to secure your free pass, get started here: events.searchengineland.com/smx-advanced-2024

  • Day 1 keynote – Insights from Google’s latest search quality updates: A keynote conversation. Join Google’s Director of Product Mangagement, Elizabeth Tucker, and Search Engine Land’s Barry Schwartz for a candid conversation about Google’s recent updates and how we as content creators can best position ourselves for success.
  • Day 2 keynote – Embracing AI and the future of paid search. Join Aaron Levy, former VP of Paid Search at Tinuiti, as he reveals how to put the “marketing” back in “search engine marketing,” and prepares for the future of paid search, whatever it may hold.
  • The importance of Retrieval Augmented Generation (RAG) – with Mike King, iPullRank
  • Inside the 2024 SEO Periodic Table: Orchestrating a symphony of search elements – with Search Engine Land’s Danny Goodwin and Jeff Ferguson, Amplitude Digital
  • Maximizing Performance Max: Advanced campaign structures for optimal ROI – with Andrew Lolk, SavvyRevenue
  • Unlocking AI’s potential for digital advertising creative – with Kerri Amodio, Closed Loop
  • Prompt and circumstance: Your guide to AI wizardry (an interactive, live clinic!) – with Marc Sirkin, Third Door Media, Amy Hebdon, Paid Search Magic, and more special guests

Check out more details here:  searchengineland.com/smx/advanced/agenda

Remember – your free SMX Advanced pass unlocks everything, including all keynotes, sessions, live Q&As, meetups, platform demos, instant on-demand access – even a personalized certificate of attendance. The agenda will be live next week… stay tuned for more details!

P.S. The 2024 Search Engine Land Awards are open for entry! Learn more about how to apply here: awards.searchengineland.com/2024/

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