Daily Search Forum Recap: May 2, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google still says that helpful content recoveries are possible but may take a really long time. OpenAI may launch its own search engine really soon. Google Ads to automatically pause low-activity keywords. Forbes removed its coupon directory completely from its site, with the Google site reputation abuse policy coming. Google Ads now disallows deep fakes of a sexual nature. I posted the big Google Webmaster report for May 2024.

Search Engine Roundtable Stories:

  • May 2024 Google Webmaster Report

    In the past month, in Google-land, we have spoken a lot about the March 2024 core update, which ended on April 19th, a week before Google notified us it was done. This core update was painful for many, especially those who were hit by the September helpful content update. But more is to come, we have the site reputation abuse penalty coming in the next few days – are you ready?

  • Google: Helpful Content Update Recoveries May Take Much Longer Than Others

    Google’s John Mueller responded to some questions around why sites hurt by the September 2023 Google helpful content update have not recovered with March 2024 Google core update. He said on X that while recoveries are still possible, “some things take much longer to be reassessed (sometimes months, at the moment), and some bigger effects require another update cycle.”

  • Google Ads To Automatically Pause Low-Activity Keywords Next Month

    Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 months will be paused.

  • Forbes Completely Removes (410 Server Status) Coupon Directory

    A couple of weeks ago Forbes blocked its coupons directory on its website from being crawled by Google. Now Forbes has completely wiped out all the coupons from its site, serving a 410 status code and removing the coupons link from its navigation.

  • Google Ads To Disallow Services For Deepfake Sexual Content

    Google Ads, Shopping Ads, Admob, and other Google Ads products will soon disallow deepfake sexual content, synthetic sexually explicit content, or synthetic content containing nudity services. I mean, this seems like something they should have disallowed before, but now any tool or service that is around these types of content will be disallowed.

  • Report: OpenAI To Launch Search Engine

    Over the past week or so, I’ve seen two signals that OpenAI will launch its own search engine of sorts soon. The first is that search.chatgpt.com is showing in the log files for some servers, and also, yesterday, there were more business-oriented rumors of OpenAI launching a search engine on May 9th.

  • Googlers Eating Matzah Before Passover

    Here is a photo of some Googlers at the Google New York City office eating matzah on a rooftop area. This was taken before Passover but I only spotted it now. This was shared on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice




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